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Ad Now

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Make fast, smart campaign investment decisions

Ad Now measures in-market performance of your ads and competitor ads across multiple channels. It shows how well they create lasting memories, and which will generate most ROI, helping you make confident investment decisions.

Based on over 40 years of experience and learnings from Kantar’s brand and communications experts, it can be used as a standalone offer or as part of a brand guidance tracking system.


Use Ad Now to:


  • Find out which ads will generate maximum ROI
  • Optimise investment while ads are in market
  • Understand which creatives work best to inform future campaigns
  • Identify competitive threats to quickly take action.

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AVAILABLE IN
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STARTING AT: $9,495
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What's included

Shows which ads in your campaign are most efficiently creating brand memories, being remembered or wearing out.


Sample output for Ad Now Overall Summary

Overall Summary

A simple, colour-coded snapshot showing at a glance how each ad performed versus norms across key metrics.

Sample output for Ad Now In-market Effectiveness Summary

In-market Effectiveness Summary

Shows which ads in your campaign are most efficiently creating brand memories, being remembered or wearing out.

Sample output for Ad Now Engagement

Engagement

An understanding of the creative impact of your ad: how well it captures people’s attention and how strongly it links to your brand.

Sample output for Ad Now Brand Associations

Brand Associations

Shows how strongly the associations you want your ad to build stick in people’s minds.

Sample output for Ad Now Predisposition - Persuasion

Predisposition - Persuasion

See how your ad will drive short-term sales through persuasion, amongst different user groups.

Sample output for Ad Now Predisposition - Equity

Predisposition - Equity

Understand if your campaign will build meaningful and different associations for your brand. Brands that are meaningful, different and salient command a greater market share, are more likely to grow and can charge a premium.

Sample output for Ad Now Detailed Metrics

Detailed Metrics

A detailed look at each metric, with a granular comparison of all the ads you’ve tested.


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