Use Context Lab to:
Part of Kantar’s suite of Media Effectiveness solutions, Context Lab is supported by a normative database and more than 20 years of industry knowledge and expertise.
Results are available in an intuitive dashboard, with an optional PowerPoint presentation including in-depth insights and actionable recommendations.
A simple and easy to use dashboard gives you a clear summary of your core brand KPIs, allowing you review and analyse results.
View a clear summary of the creative diagnostics within the dashboard.
Detailed insights with clear, actionable recommendations, drawing on proven best practices.
Compare impact across platforms tested.
Creative diagnostics help you understand the strengths and weaknesses of your creative executions.
See what impact your ads are having on in-platform behaviours.