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Context Lab

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Optimise your digital creative and media contexts

Be confident your content will have maximum brand impact across different digital contexts including Facebook, Instagram, YouTube and Twitter.

Use Context Lab to:


  • Compare the brand impact of your paid digital media across platforms
  • Choose the right creative for the right environments
  • Optimise social activity by understanding influencer or social performance within a live feed
  • Quantify the brand value of sponsorship and branded content programmes

Part of Kantar’s suite of Media Effectiveness solutions, Context Lab is supported by a normative database and more than 20 years of industry knowledge and expertise.

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STARTING AT:
$6,355
AVAILABLE IN
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FOR PRICING AND MARKET AVAILABILITY, PLEASE CONTACT OUR CUSTOMER SUPPORT TEAM.

What's included

Results are available in an intuitive dashboard, with an optional PowerPoint presentation including in-depth insights and actionable recommendations.


Improving efficiency of digital advertising

Brand Metric Overview

A simple and easy to use dashboard gives you a clear summary of your core brand KPIs, allowing you review and analyse results.

Assessing influencer content

Creative Overvie

View a clear summary of the creative diagnostics within the dashboard.

Assessing walled garden performance

Report – Overview

Detailed insights with clear, actionable recommendations, drawing on proven best practices.

Optimise social

Report – Platform Comparison

Compare impact across platforms tested.

Measure branded content

Report – Creative Diagnostics

Creative diagnostics help you understand the strengths and weaknesses of your creative executions.

Optimise sponsorships

Report – Behavioural Metrics

See what impact your ads are having on in-platform behaviours.


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