Link Now for TV

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Maximise ROI from your TV ads in as few as 6 hours

Link Now for TV is a validated creative testing solution that evaluates your ads, quickly and cost-effectively, so you know if they are strong enough before they go live.

Use Link Now for TV to:

  • Check if your ad is good enough or choose the strongest ad to run
  • See if an effective ad in one country will work in another
  • Know if cut-downs and edits are effective
  • See how competitor ads are performing.

The optional facial coding module further understands people’s instinctive reactions to your ad by capturing moment by moment facial expressions.

Part of Kantar’s world-leading Link creative testing suite, Link Now is supported by an unrivalled database of over 200,000 ads, and is validated to predict sales and help build your brand.

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What's included

Snapshot and detailed comparisons of your results via an online dashboard and a downloadable PowerPoint presentation covering:

Sample output for Link Now for TV Main Ad Summary

Main Ad Summary

A simple, colour-coded snapshot showing at a glance how each ad performed versus norms across key metrics.

Sample output for Link Now for TV Engagement Summary

Engagement Summary

Measures to understand the ad’s creative impact: how well it captures people’s attention and how strongly it links to your brand.

Sample output for Link Now for TV Brand Associations

Brand Associations

Shows how strongly the associations you want your ad to build will stick in people’s minds.

Sample output for Link Now for TV Predisposition - Persuasion

Predisposition - Persuasion

See how your ad will drive short-term sales through persuasion, amongst different user groups.

Sample output for Link Now for TV Predisposition - Equity

Predisposition - Equity

Understand if your campaign will build meaningful and different associations for your brand. Brands that are meaningful, different and salient command a greater market share, are more likely to grow and can charge a premium.

Sample output for Link Now for TV Detailed Metrics

Detailed Metrics

A detailed look at each metric, with a granular comparison of all the ads you’ve tested.

Sample output for Link Now for TV Summary Measures

Summary Measures

Summary metrics calculated with our unique validations to assess the ad’s likely effectiveness: Awareness Index Prediction, Short-Term Sales Likelihood score and the Meaningful Difference (Power) Score.