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Brand Lift Insights

Improve digital advertising efficiency

Maximise return on your digital media investment

Optimise the entirety of your digital campaigns in-flight, to maximise brand effectiveness and benchmark against the industry. Also available for TV in the US.

Use Brand Lift Insights to:


  • Understand campaign performance by site, exposure frequency, creative theme and format, audience metrics and more
  • Evaluate many platforms, including Google, Facebook and most major publishers
  • Benchmark success against the competition with an extensive database of 19,000+ campaigns
  • Optimise in-flight with a real-time dashboard
  • Gain deeper insights into your creative with optional diagnostics

Our actionable insights are driven by a gold-standard methodology and supported by experts in advertising effectiveness world-wide.

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STARTING AT:
$6,355
AVAILABLE IN
COUNTRIES
FOR PRICING AND MARKET AVAILABILITY, PLEASE CONTACT OUR CUSTOMER SUPPORT TEAM.

What's included

Results are available in an intuitive dashboard. An optional PowerPoint report and debrief provides detailed insights with clear, actionable recommendations, drawing on proven best practices.


Which sites are best for online advertising

Campaign Overview

A simple and easy-to-use dashboard gives a clear summary of your core brand KPIs, so you can optimise your campaign in-flight.

Digital advertising measurement

Frequency Analysis

See how frequency of campaign exposure impacts perceptions of your brand.

Assessing walled garden performance

Site Analysis

A clear summary of how each site on your plan is performing against your brand KPIs.

Optimise social

Creative Performance

Analyse which creative themes or formats are most effective at driving brand impact within the dashboard.

Measure branded content

Profile Breakdown

See the breakdown of study profiles for key audience metrics, such as age and gender.

Measure branded content

Dashboard Filters

Comprehensive filters based on questionnaire inputs and tracked measures allow you to analyse results with ease.


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