BrandZ Corporate Reputation

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Insights to build your corporate reputation

What do consumers think of the company behind your brand? This report shows how your business performs on the four pillars of reputation versus competitors. With benchmarked data from the global BrandZ database, it provides direction on how to build and manage your corporate reputation.

This report helps you:

  • Measure your brand's reputation strength, over time and across countries
  • Benchmark your brand’s reputation against competitors, country champions and global leaders
  • Understand performance on four key pillars: Success, Fairness, Responsibility and Trust
  • Manage corporate reputation with actionable insights and recommendations

The BrandZ database proves a strong correlation between reputational scores and brand success.

Learn how to use positive corporate reputation to strengthen consumers' relationship with your brands at each critical point from the initial encounter to experience and adoption.



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What's included

The report includes your brand's key metrics and a detailed discussion of the importance and management of corporate reputation.

Sample output - RepZ Ranking

Corporate Reputation Benchmarks

Reputational metrics for all brands in the category. The report also provides global and national benchmarks.

Sample output - The 4 Pillars of Reputation

The 4 Pillars of Reputation

Each brand in the category is rated by consumers on the 4 Pillars that make up corporate reputation: Success, Fairness, Responsibility and Trust.

Sample output - Wider Context

Wider Context

If BrandZ has measured your brand in other countries, and in previous years, the report will also contain this vital insight.