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Link Express for TV

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Optimise your TV ads in as few as 48 hours

Link Express for TV provides an accurate, validated evaluation of how your ads will perform in-market, and indications of why, quickly and cost-effectively.

Be confident your ads will deliver short- and long-term sales, and drive brand growth – while making the most of your budget, and improving ROI.


Use Link Express for TV to:


  • Confidently and quickly check your ad is strong enough
  • Understand your ad’s strengths, weaknesses and areas to improve
  • Test different versions of your ad to see which will best achieve your goals
  • See if an effective ad in one country will work in another.

The optional neuroscience module further understands people’s instinctive reactions to your ad using intuitive associations and facial coding to capture moment by moment expressions.


Part of Kantar’s world-leading Link creative testing suite, Link Express is supported by an unrivalled database of over 200,000 ads, and is validated to predict sales and help build your brand.

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Link Express provides a comprehensive evaluation of your ad, and includes the services of Kantar’s experts to set up the study, talk you through the findings and provide learnings from our database.



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What's included

Snapshot and detailed comparisons of your results via an online dashboard and a downloadable PowerPoint presentation covering:


Sample output for Link Express for TV Main Ad Summary

Main Ad Summary

A simple, colour-coded snapshot showing at a glance how each ad performed versus norms across key metrics.

Sample output for Link Express for TV Engagement Summary

Engagement Summary

Measures to understand the ad’s creative impact: how well it captures people’s attention and how strongly it links to your brand.

Sample output for Link Express for TV Engagement Diagnostics

Engagement Diagnostics

Understand what is driving and preventing engagement with verbatim likes and dislikes.

Sample output for Link Express for TV Brand Associations

Brand Associations

Shows how strongly the associations you want your ad to build will stick in people’s minds.

Sample output for Link Express for TV Predisposition - Persuasion

Predisposition - Persuasion

See how your ad will drive short-term sales through persuasion, amongst different user groups.

Sample output for Link Express for TV Predisposition - Equity

Predisposition - Equity

Understand if your campaign will build meaningful and different associations for your brand. Brands that are meaningful, different and salient command a greater market share, are more likely to grow and can charge a premium.

Sample output for Link Express for TV Detailed Metrics

Detailed Metrics

A detailed look at each metric, with a granular comparison of all the ads you’ve tested.

Sample output for Link Express for TV Summary Measures

Summary Measures

Summary metrics calculated with our unique validations to assess the ad’s likely effectiveness: Awareness Index Prediction, Short-Term Sales Likelihood score and the Meaningful Difference (Power) Score.


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