Link Express for Digital

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Optimise your digital ads in as few as 48 hours
Link Express provides a validated evaluation of how your digital ads (online, video, display, mobile or social) will perform in-market, and how to improve it, in as few as 48 hours.
It helps you optimise digital creative by measuring impact in specific digital contexts (Facebook and YouTube), understanding what works and what to improve, and capturing behavioural and survey data to ensure maximum return on your investment.

Use Link Express for Digital to:

  • Be confident your ads will deliver short- and long-term sales, and drive brand growth
  • Optimise your digital ads to avoid the skip and maximise in-market success
  • Test multiple ads to see which will best achieve your goals
  • See if an effective ad in one country will work in another
  • Develop creative best practices for future digital ads.

Part of Kantar’s world-leading Link creative testing suite, Link Express is supported by an unrivalled database including over 7,500 digital ads, and is validated to predict sales and help build your brand.


Let us set up your study and take you through the results

Link Express provides a comprehensive evaluation of your ad, and includes the services of Kantar’s experts to set up the study, talk you through the findings and provide learnings from our database.


What's Included
Snapshot and detailed comparisons of your results via an online dashboard and a downloadable PowerPoint presentation covering:
Sample output for Link Express for Digital Main Ad Summary
Main Ad Summary
A simple, colour-coded snapshot showing at a glance how each ad performed versus norms across key metrics.
Sample output for Link Express for Digital Engagement Summary
Engagement Summary
Measures to understand the ad’s creative impact: how well it captures people’s attention and how strongly it links to your brand.
Sample output for Link Express for Digital Engagement Diagnostics
Engagement Diagnostics
Understand what is driving and preventing engagement with verbatim likes and dislikes.
Sample output for Link Express for Digital Video Deep Dive
Video Deep Dive
A comprehensive emotional response diagnosis for video tests, measuring distinctiveness and buzz potential which are key to a video being shared.
Sample output for Link Express for Digital Observed Behavioural Metrics
Observed Behavioural Metrics
Understand how much attention and engagement your ads can generate and if they will generate likes and shares using ad-replacement technology (showing online video on a YouTube page and Facebook ads on a respondent’s Facebook page).
Sample output for Link Express for Digital Brand Associations
Brand Associations
Shows how strongly the associations you want your ad to build will stick in people’s minds.
Sample output for Link Express for Digital Predisposition - Persuasion
Predisposition - Persuasion
See how your ad will drive short-term sales through persuasion amongst different user groups. Then understand performance by exploring how well the ad conveyed new, credible or believable information.
Sample output for Link Express for Digital Predisposition - Equity
Predisposition - Equity
Understand if your campaign will build meaningful and different associations for your brand. Brands that are meaningful, different and salient command a greater market share, are more likely to grow and can charge a premium.
Sample output for Link Express for Digital Detailed Metrics
Detailed Metrics
A detailed look at each metric, with a granular comparison of all the ads you’ve tested.
Sample output for Link Express for Digital Summary Measures
Summary Measures
Summary metrics calculated with our unique validations to assess the ad’s likely effectiveness: Impact Score, Short-Term Effects, Likelihood score and the Meaningful Difference (Power) score.