Link Express for Static
Optimise your print, outdoor and point of sale ads in as few as 48 hours
Know your print, outdoor or point of sale ads will deliver ROI and optimise performance before spending your media budget with our creative evaluation solution Link Express.
It evaluates how your ads will perform with indications of why, in as few as 48 hours, so you can optimise your ads efficiently and cost effectively.
Use Link Express for Static to:
- Quickly understand the strength of your ad
- Understand areas of strength and weakness to optimise performance
- Learn what works for your brand to improve future creative development
- See how your ad compares to competitors’ ads.
Part of Kantar’s world-leading Link creative testing suite, it is supported by an unrivalled database of over 200,000 ads, and is validated to predict sales and help build your brand.
Link Express provides a comprehensive evaluation of your ad, and includes the services of Kantar’s experts to set up the study, talk you through the findings and provide learnings from our database.
What's Included
Snapshot and detailed comparisons of your results via an online dashboard and a downloadable PowerPoint presentation covering:
Main Ad Summary
A simple, colour-coded snapshot showing at a glance how each ad performed versus norms across key metrics.
Engagement Summary
Measures to understand the ad’s creative impact: how well it captures people’s attention and how strongly it links to your brand.
Engagement Diagnostics
Understand what is driving and preventing engagement with verbatim likes and dislikes.
Brand Associations
Shows how strongly the associations you want your ad to build will stick in people’s minds.
Predisposition - Persuasion
See how your ad will drive short-term sales through persuasion, amongst different user groups.
Predisposition - Equity
Understand if your campaign will build meaningful and different associations for your brand. Brands that are meaningful, different and salient command a greater market share, are more likely to grow and can charge a premium.
Detailed Metrics
A detailed look at each metric, with a granular comparison of all the ads you’ve tested.
Summary Measures
Summary metrics calculated with our unique validations to assess the ad’s likely effectiveness: Impact Score, Short-Term Effects, Likelihood score and the Meaningful Difference (Power) score.