It shows ads in fully functioning live contexts (Facebook and YouTube), to provide the truest reflection of people’s mind-sets, distractions and interactions, and the best evaluation of ad performance.
Use Link Now for Digital to:
Part of Kantar’s world-leading Link creative testing suite, it is supported by an unrivalled database including over 7,500 digital ads, and is validated to predict sales and help build your brand.
Snapshot and detailed comparisons of your results via an online dashboard and a downloadable PowerPoint presentation covering:
A simple, colour-coded snapshot showing at a glance how each ad performed versus norms across key metrics.
Measures to understand the ad’s creative impact: how well it captures people’s attention and how strongly it links to your brand.
Shows how strongly the associations you want your ad to build will stick in people’s minds.
See how your ad will drive short-term sales through persuasion, amongst different user groups.
Understand if your campaign will build meaningful and different associations for your brand. Brands that are meaningful, different and salient command a greater market share, are more likely to grow and can charge a premium.
A detailed look at each metric, with a granular comparison of all the ads you’ve tested.
Summary metrics calculated with our unique validations to assess the ad’s likely effectiveness: Awareness Index Prediction, Short-Term Sales Likelihood score and the Meaningful Difference (Power) Score.