Link Now for Digital

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Maximise ROI from your digital ads, in as few as 6 hours

Link Now helps you optimise your digital creative (online video, display, mobile or social) by capturing behavioural and survey data to ensure greatest return on your investment, quickly and cost-effectively.

It shows ads in fully functioning live contexts (Facebook and YouTube), to provide the truest reflection of people’s mind-sets, distractions and interactions, and the best evaluation of ad performance.

Use Link Now for Digital to:

  • Optimise your digital ads to avoid the skip and maximise in-market success
  • Test multiple ads to see which will best achieve your goals
  • See if an effective ad in one country will work in another
  • Find out how your competitor’s ads are performing
  • Develop creative best practices for future digital ads.

Part of Kantar’s world-leading Link creative testing suite, it is supported by an unrivalled database including over 7,500 digital ads, and is validated to predict sales and help build your brand.

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What's included

Snapshot and detailed comparisons of your results via an online dashboard and a downloadable PowerPoint presentation covering:

Sample output for Link Now for Digital Main Ad Summary

Main Ad Summary

A simple, colour-coded snapshot showing at a glance how each ad performed versus norms across key metrics.

Sample output for Link Now for Digital Engagement Summary

Engagement Summary

Measures to understand the ad’s creative impact: how well it captures people’s attention and how strongly it links to your brand.

Sample output for Link Now for Digital Brand Associations

Brand Associations

Shows how strongly the associations you want your ad to build will stick in people’s minds.

Sample output for Link Now for Digital Predisposition - Persuasion

Predisposition - Persuasion

See how your ad will drive short-term sales through persuasion, amongst different user groups.

Sample output for Link Now for Digital Predisposition - Equity

Predisposition - Equity

Understand if your campaign will build meaningful and different associations for your brand. Brands that are meaningful, different and salient command a greater market share, are more likely to grow and can charge a premium.

Sample output for Link Now for Digital Detailed Metrics

Detailed Metrics

A detailed look at each metric, with a granular comparison of all the ads you’ve tested.

Sample output for Link Now for Digital Summary Measures

Summary Measures

Summary metrics calculated with our unique validations to assess the ad’s likely effectiveness: Awareness Index Prediction, Short-Term Sales Likelihood score and the Meaningful Difference (Power) Score.