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RepZ Report

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Insights to build your corporate reputation

What do consumers think of the company behind your brand? This report shows how your business performs on the four pillars of reputation versus competitors. With benchmarked data from the global BrandZ database, it provides direction on how to build and manage your corporate reputation.

This report helps you:


  • Find out how strong your reputation is, over time and across countries
  • Benchmark your brand’s reputation against competitors, country champions and global leaders
  • Understand performance on four key pillars: Success, Fairness, Responsibility and Trust
  • Manage corporate reputation with actionable insights and recommendations

Analysis of brands in the BrandZ database shows a strong correlation between RepZ scores and brand success.


A positive corporate reputation strengthens consumers’ relationship with the company’s brands at each critical point from the initial encounter to experience and adoption.

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What's included

Your PDF report includes key metrics on your brand and a detailed discussion of the importance and management of corporate reputation.


Sample output - RepZ Ranking

RepZ Ranking

RepZ metrics for all brands in the category. The report also provides global and national benchmarks.

Sample output - The 4 Pillars of Reputation

The 4 Pillars of Reputation

Each brand in the category is rated by consumers on the 4 Pillars that make up corporate reputation: Success, Fairness, Responsibility and Trust.

Sample output - Wider Context

Wider Context

If BrandZ has measured your brand in other countries, and in previous years, the report will also contain this vital insight.


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