Use eValuate Express to:
eValuate Express is part of Kantar’s validated concept testing suite. With predictive measures and benchmarking against an extensive database, it is proven to improve innovation success rates by 50%.
Extensive diagnostics capabilities provide clear guidance for concept optimisation.
Let us set up your study and take you through the results
Results are available in a PowerPoint presentation showing how your concepts perform against an 8 point diagnostic framework, and how they can be optimised.
Results at a glance on key performance indicators and diagnostic measures. Traffic light coding benchmarks results against Kantar’s database to identify strengths and weaknesses.
Each concept is classified into one of six groups based on how it has performed for clear direction on next steps.
Shows the overall market potential (trial) based on 100% of awareness and distribution against database norms.
Shows real growth potential (incremental trial) for each concept against database norms.
Each concept is assessed against 8 key diagnostic measures; purchase intention, uniqueness, value, relevance, clarity, believability, appeal and excitement.
Shows the profile of trialists for each concept to guide targeting for future development and communication.
Identifies strengths and weaknesses of a concept to help you optimise concept appeal.
Understand your concepts strengths and weaknesses with verbatim likes and dislikes to help improve your concepts.
Shows how concepts are perceived on key image dimensions to help improve concept communication.
Compare the performance of up to 8 concepts in terms of projected usage, image attributes and usage occasions.